Digital Marketing Trends
Wondering about recent trends in digital marketing? Here are a few:
Facebook on the rise
Facebook is out stripping all other social media sites, in tersm of visitors and length of time spent on the site.
The age demographic using Facebook is widening.
Facebook use has gone beyond the personal with many organisations now successfully engaging with their consumers on Facebook.
Privacy is still a hot topic though.
SEO still high priority
Getting found by potential customers is still a high priority for many businesses. Organisations are investing more time and money in SEO.
You need to rank on the first page for relevant key word searches.
From a consumer perspective search still has a way to go in helping us filter through the 'noise'.
Mobile Internet and Smart Phones
Apple iphones and 3G technology have revolutionised our sue of the internet 'on the go' over the past 12 months, and we have just begun our journey.
While other smart phones exist, the iphone is the clear market leader at this stage.
From a commercial perspective consider:
- new mobile products and services (especially apps) that can improve your business processes
- iphone applications youc ould develop as a useful business tool for your customers
- how might potential customers access information about you using their smart phone?
